Ujalaa Milk Producer Company is implementing a sub project plan to deliver quality doorstep AI Services adopting standard operating procedures through well trained qualified AI technicians using top genetics at the doorstep of farmers in order to improve productivity of milch animals reduce cost of milk production and maximize their income of the farmers.
Ujalaa MPC recruits local youths and provide rigorous training to them in standard operating procedure (SOP) of AI, in accredited training centers. Apart from giving importance to hygiene while providing AI service, the SOP includes compulsory ear tagging for identification of animals, follow-up after 21 days of insemination for repeat heat, pregnancy diagnosis after 90 days and calving follow-up. after training, candidates are given adequate field exposure, and then provided with necessary equipment and are deployed in field to deliver quality Ai service to the farmers at their doorstep. For providing efficient monitoring and field extension support for breeding service delivery operations,
To sensitive farmers and systematically educate them on benefits of AI service, and to improve their preference of our AI service for their animals, a well-planned field promotional campaign which involves farmers’ meetings with audio-visual aid, wall painting at high visibility areas, distribution of printed of material targeted at farmers, demonstration of result through calf rally etc. are carried out. To educate and convince the farmers, each mobile AI technician is provided with “Sire Directory” with the pedigree details of the bulls. Understanding that transformation of farmers’ mindset is a slow process, such promotional campaigns are connected at regular intervals.
To provide animal breeding service to rural consumers, the mobile AI technicians are motivated and mandated to provide on call AI service at the farmers doorstep. Once contacted for providing AI service, AI Technicians;
- Checks the animals for heat symptoms on arrival at the farmer’s place.
- If the animal is in heat, provides AI services following the SOP.
- Fixes an ear tag to the animal’s ear for identification, recording of events and future follow-up.
- Collects service charge and provides a receipt for the same, with details of the animal’s owner, the animal inseminated and the bull whose semen doses is used for AI.
